Proud Pour is dedicated to making your Happy Hours even more celebratory.

We work with exceptional winemakers and cidermakers to bring you high quality, sustainable drinks that fund local environmental restoration. Every time you buy a bottle of our Mendocino Country Sauvignon Blanc, we fund one of our 22 nonprofit environmental partners to restore 100 wild oysters to local waters. This group of hardworking bivalves will filter 3,000 gallons of water a day, protect our coastlines from erosion, and provide habitat for fish, crabs, shrimp, and thousands of other species. By the way, eating oysters is good for the planet! Oyster farms improve water quality in the ecosystem around them, and the shells from oysters we eat can be collected and returned to the water as the foundation for new wild reefs. To date our fans have helped restore over 12 million wild oysters.

You can drink to the bees as well! When you buy a bottle of our Oregon Pinot Noir, 35 sq ft of wildflowers are planted on farms to provide bee habitat and forage. Did you know bees pollinate one-third of the food we eat? Pollinating alongside the European honeybee are 3,600 other bee species native to North America, and like the honeybee they’re in trouble. Threats to our native bees include pesticide use, disease, and a lack of wildflowers and habitat. To date our fans have helped plant 75 acres of bee habitat.

And in the last year we’ve launched two new drinks – our new Cider for Sea Turtles, supporting sea turtle hospitals, and our Rosé Reefs, which funds coral reef restoration. As you can imagine, we’ve got fun plans for dozens of new drinks that protect our planet, and we’ll be releasing new ones every year!

Berlin Kelly founded Proud Pour in 2014 as a way to connect her passion for high-quality, sustainable foods and wines with her concern for the environment. She had begun creating fermented beverages as part of New York City’s Homebrewer’s Guild, and the lightbulb went off one evening when she was drinking wine, eating oysters, and watching ShellShocked, a documentary about the oyster’s decline and efforts in New York to restore it. Soon after, Proud Pour was born.

Proud Pour shares the mission of our environmental restoration partners. We want our oceans to teem with healthy sea turtle populations and billions of oysters and our land to be rich with bees sustaining agriculture and the ecosystem. Our partners are doing amazing work to help heal the ecosystems that sustain us and our planet. We couldn’t be prouder to support their good work.

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Cheers to Change!

  • Photo of Berlin Crystal Kelly

    Berlin Crystal Kelly


    After three years of drinking with friends throughout NYC, Berlin thought “wouldn’t it be cool if my drink could help the world somehow?” That’s exactly what she set out to do. She combined her passion for helping the world with making delicious wines. Before Proud Pour, Berlin was actively homebrewing beers, meads, wines, ciders and kombuchas in her tiny West Village apartment, when she wasn’t running (late) to her Finance job down on Wall St. Proud Pour launched with restoring oysters in NY Harbor with the Billion Oyster Project, then moved to Boston as Berlin expanded Proud Pour to New England. Berlin has since found a home for herself in Portland, Oregon where she is closer to the vineyards and can spend her weekends volunteering on local farms.

  • Photo of Brian Thurber

    Brian Thurber


    Originally from the D.C. area, Brian has been in Boston for 11 years and happily calls it home. He first came to Massachusetts to lead statewide climate advocacy for an environmental nonprofit - exciting work that involved community organizing, designing strategy, media work, and lobbying. He later got his JD magna cum laude from Harvard Law School and worked at private equity and law firms. Brian is thrilled to be with Proud Pour and living his passion for environmental protection. When not Proud Pouring, Brian enjoys playing squash and ultimate, computer programming, and being anywhere on the water.