Our Story

Proud Pour is dedicated to making your Happy Hours even more celebratory. Every time you buy a bottle of our North Coast Sauvignon Blanc, 100 wild oysters are restored to local waters. This group of hardworking bivalves will filter 3,000 gallons of water a day, protect our coastlines from erosion, and provide habitat for fish, crabs, shrimp, and thousands of other species. By the way, eating oysters is good for the planet! Oyster farms improve water quality in the ecosystem around them, and the shells from oysters we eat can be collected and returned to the water as the foundation for new wild reefs.

You can drink to the bees as well! When you buy a bottle of our Oregon Pinot Noir, 875 wildflowers are planted on farms to provide 90 sq ft of bee habitat and forage. Did you know bees pollinate one-third of the food we eat? Pollinating alongside the European honeybee are 3,600 other bee species native to North America, and like the honeybee they’re in trouble. Threats to our native bees include pesticide use, disease, and, critically, a lack of wildflowers and habitat.

Berlin Kelly founded Proud Pour in 2014 as a way to connect her passion for high-quality, sustainable foods and wines with her concern for the environment. She had begun creating fermented beverages as part of New York City’s Homebrewer’s Guild, and the lightbulb went off one evening when she was drinking wine, eating oysters, and watching ShellShocked, a documentary about the oyster’s decline and efforts in New York to restore it. Soon after, Proud Pour was born.

Proud Pour shares the mission of our environmental restoration partners. We want our oceans to teem with millions of oysters and our land to be rich with bees sustaining agriculture and the ecosystem. Our partners are doing amazing work to help heal the ecosystems that sustain us and our planet. We couldn’t be prouder to support their good work.

Cheers to Change!

  • Photo of Berlin Crystal Kelly

    Berlin Crystal Kelly

    Founder & Co-CEO

    After 3 years of drinking with friends throughout NYC, Berlin thought “wouldn’t it be cool if my drink could help the world somehow?” That’s exactly what she set out to do. She combined her passion for helping the world with making delicious wines. Before Proud Pour, Berlin was actively homebrewing beers, meads, wines, ciders and kombuchas in her tiny West Village apartment, when she wasn’t running (late) to her Finance job down on Wall St. Proud Pour launched with restoring oysters in NY Harbor with the Billion Oyster Project, then moved to Boston as Berlin expanded Proud Pour to New England. As of July 2017, Berlin has found a home for herself in Portland, Oregon where she is closer to the vineyards and can spend her weekends volunteering on local farms.

  • Photo of Brian Thurber

    Brian Thurber

    Co-CEO

    Originally from the D.C. area, Brian has been in Boston for ten years and happily calls it home. He first came to Massachusetts to lead statewide climate advocacy for an environmental nonprofit - exciting work that involved community organizing, designing strategy, media work, and lobbying. He later got his JD magna cum laude from Harvard Law School and worked at private equity and law firms. Brian is thrilled to be with Proud Pour and living his passion for environmental protection. When not Proud Pouring, Brian enjoys playing squash and ultimate, computer programming, and being anywhere on the water.

  • Photo of Kaley Charlet

    Kaley Charlet

    Director of Sales

    Kaley joined Proud Pour in 2017 in an ever changing role. Her background in wine as a Sommelier across the US and France gives her a unique perspective on the wine we sell, and her years in event management and operations lend to the customer service and communication required for wine sales. She brings her passion for all things wine and really helps connect the environmental aspect of the company to the wines we source. Always looking for the next opportunity or partner, she keeps pushing Proud Pour to new markets and accounts and wants to bring Proud Pour to the world!