Our Story

Proud Pour is dedicated to making your Happy Hours even more celebratory. Every time you buy a bottle of our North Coast Sauvignon Blanc, 100 wild oysters are restored to local waters. This group of hardworking bivalves will filter 3,000 gallons of water a day, protect our coastlines from erosion, and provide habitat for fish, crabs, shrimp, and thousands of other species. By the way, eating oysters is good for the planet! Oyster farms improve water quality in the ecosystem around them, and the shells from oysters we eat can be collected and returned to the water as the foundation for new wild reefs.

You can drink to the bees as well! When you buy a bottle of our Oregon Pinot Noir, 875 wildflowers are planted on farms to provide 90 sq ft of bee habitat and forage. Did you know bees pollinate one-third of the food we eat? Pollinating alongside the European honeybee are 3,600 other bee species native to North America, and like the honeybee they’re in trouble. Threats to our native bees include pesticide use, disease, and, critically, a lack of wildflowers and habitat.

Berlin Kelly founded Proud Pour in 2014 as a way to connect her passion for high-quality, sustainable foods and wines with her concern for the environment. She had begun creating fermented beverages as part of New York City’s Homebrewer’s Guild, and the lightbulb went off one evening when she was drinking wine, eating oysters, and watching ShellShocked, a documentary about the oyster’s decline and efforts in New York to restore it. Soon after, Proud Pour was born.

Proud Pour shares the mission of our environmental restoration partners. We want our oceans to teem with millions of oysters and our land to be rich with bees sustaining agriculture and the ecosystem. Our partners are doing amazing work to help heal the ecosystems that sustain us and our planet. We couldn’t be prouder to support their good work.

Cheers to Change!

  • Photo of Berlin Crystal Kelly

    Berlin Crystal Kelly

    Founder & Co-CEO

    Proud Pour connects Berlin's passion for crafting delicious fermented beverages with her heartache for the current state of our environment. Berlin began building Proud Pour in New York, working with the Billion Oyster Project, before moving to Boston and also building a partnership with the Massachusetts Oyster Project. She has an insatiable desire to understand the world's most serious problems, meet inspired people and improve the way we live. Before launching Proud Pour, Berlin put her business degree to work in the worlds of finance and real estate development. She's happiest when climbing Twisting Coral trees, dancing to '90s Hip-Hop, crafting a new fermented beverage, or listening to Macklemore.

  • Photo of Brian Thurber

    Brian Thurber

    Co-CEO

    Originally from the D.C. area, Brian has been in Boston for ten years and happily calls it home. He first came to Massachusetts to lead statewide climate advocacy for an environmental nonprofit - exciting work that involved community organizing, designing strategy, media work, and lobbying. He later got his JD magna cum laude from Harvard Law School and worked at private equity and law firms. Brian is thrilled to be with Proud Pour and living his passion for environmental protection. When not Proud Pouring, Brian enjoys playing squash and ultimate, computer programming, and being anywhere on the water.