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CHEERS
TO CHANGE

Your Happy Hour just got a major upgrade. Our tasty wines and cider support 22 environmental nonprofits protecting bees, soil, wild oysters, sea turtles, and coral reefs. Always high quality and sustainably grown, our drinks are a celebration of good living and our beautiful planet.

Shop Wines

Sauvignon Blanc

Restores wild oyster reefs
to our estuary ecosystems

Certified organic grapes

Our
Wines

Our sustainable wine lineup includes Pinot Noir, Sauvignon Blanc, Syrah, Rosé, and craft cider, with more good drinks and conservation causes in the works.

Haven’t had a chance to try the wines? Order some today or find a local store that carries them. They're the perfect gift for the eco-friendly wine lover in your life, including you.

Sauvignon Blanc

Restores wild oyster reefs
to our estuary ecosystems

Certified organic grapes
Best idea in wine business ever.
- Andrew Zimmern,
Celebrity Chef

What
We Support

SECORE International

1 of 22 Nonprofits We Give Back To

SECORE International is a leading conservation organization for the restoration of coral reefs.

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This company is made from unicorn kisses, the spirit of
every rockstar who ever lived, and pure love.
- @irishmillie

Why
Proud Pour

We started Proud Pour so we could all do something meaningful and delicious with a Tuesday night. Our mission is to delight you with good drinks and support our environmental partners to do their important work. We want our oceans to teem with healthy sea turtle populations, billions of oysters, and recovered coral reefs, and our land to be rich with bees sustaining agriculture and the ecosystem. Will you join us?

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