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Drinking Wine Could Save Underwater Ecosystems

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The Ethical Entrepreneur

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Cheers to Change

What if drinking wine made the world a better place?

Proud Pour is giving your Happy Hour a major upgrade.

Proud Pour’s exceptional wines are always sustainably grown and fund local environmental restoration, now supporting 20+ nonprofit partners across the U.S. Our crisp and clean Mendocino County Sauvignon Blanc restores 100 wild oysters per bottle, while our beautifully balanced Willamette Valley Pinot Noir plants 90 square feet of bee habitat per bottle. To date our fans have helped restore over 11 million oysters and 54 acres of native bee habitat. Up next are delicious beverages for sea turtles, wolves, and soil.

We give back 13% of our top line revenue to environmental restoration, about 10x the typical give back company. So every time you pick up Proud Pour, you can kick back, relax, and feel extra good about drinking these exceptional wines.