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CHEERS
TO CHANGE

Your Happy Hour just got a major upgrade. Our tasty wines and cider support 22 environmental nonprofits protecting bees, wild oysters, sea turtles, and coral reefs. Always high quality and sustainably grown, our drinks are a celebration of good living and our beautiful planet.

Shop Wines

Our
Wines

Our wine lineup includes Pinot Noir, Sauvignon Blanc, Rosé, and craft cider, with more good drinks and conservation causes in the works.

Haven’t had a chance to try the wines? Order some today or find a local store that carries them. They're the perfect gift for the eco-friendly wine lover in your life, including you.

’’Best idea
in wine business ever.
’’
Andrew Zimmern
Celebrity Chef

Pinot for Bees

Plants 35 square feet of bee
habitat per bottle on farms

In stock next week!

Rosé for Reefs

Grows and plants one new baby coral for every three cases

Back next spring!

Sauvignon Blanc

Restores 100 wild oysters per bottle to our estuaries

Back next week!

Cider for Sea Turtles

Craft cider that supports
sea turtle hospitals

Currently available in stores only!

Stay tuned for new wines!

  • Grenache for Gray Wolves
  • Chardonnay for Sharks
  • Syrah for Soil

Stay tuned for new wines!

  • Grenache for Gray Wolves
  • Chardonnay for Sharks
  • Syrah for Soil
’’Best idea
in wine business ever.
’’
Andrew Zimmern
Celebrity Chef

RESTORATION

SECORE International

1 of 22 Nonprofits We Support

SECORE International is a leading conservation organization for the restoration of coral reefs.

See All Projects

Why
Proud Pour

We started Proud Pour so we could all do something meaningful and delicious with a Tuesday night. Our mission is to delight you with good drinks and help our environmental partners do their important work. We want our oceans to teem with healthy sea turtle populations, billions of oysters, and recovered coral reefs, and our land to be rich with bees sustaining agriculture and the ecosystem. Will you join us?

Learn More