CHEERS
TO CHANGE
Your Happy Hour just got a major upgrade. Our tasty wines and cider support 22 environmental nonprofits protecting bees, wild oysters, sea turtles, and coral reefs. Always high quality and sustainably grown, our drinks are a celebration of good living and our beautiful planet.
Shop WinesOur
Wines
Our wine lineup includes Pinot Noir, Sauvignon Blanc, Rosé, and craft cider, with more good drinks and conservation causes in the works.
Haven’t had a chance to try the wines? Order some today or find a local store that carries them. They're the perfect gift for the eco-friendly wine lover in your life, including you.
’’Best idea
in wine business ever.’’
Pinot for Bees
Plants 35 square feet of bee
habitat per bottle on farms
Rosé for Reefs
Grows and plants one new baby coral for every three cases
Sauvignon Blanc
Restores 100 wild oysters per bottle to our estuaries
Cider for Sea Turtles
Craft cider that supports
sea turtle hospitals
Stay tuned for new wines!
- Chardonnay for Sharks
- Grenache for Gray Wolves
- Cab for Big Cats
Stay tuned for new wines!
- Chardonnay for Sharks
- Grenache for Gray Wolves
- Cab for Big Cats
’’Best idea
in wine business ever.’’
What
We Support
SECORE International1 of 22 Nonprofits We Support
SECORE International is a leading conservation organization for the restoration of coral reefs.
See All Projects
Why
Proud Pour
We started Proud Pour so we could all do something meaningful and delicious with a Tuesday night. Our mission is to delight you with good drinks and support our environmental partners to do their important work. We want our oceans to teem with healthy sea turtle populations, billions of oysters, and recovered coral reefs, and our land to be rich with bees sustaining agriculture and the ecosystem. Will you join us?
Learn More