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Drinking Wine Could Save Underwater Ecosystems

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The Ethical Entrepreneur

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Cheers to Change

What if drinking wine made the world a better place?

Proud Pour is giving your Happy Hour a major upgrade.

Proud Pour’s exceptional wines and cider are always sustainably grown and fund local environmental restoration, now supporting 20+ nonprofit partners across the U.S. Our crisp and clean Mendocino County Sauvignon Blanc restores 100 wild oysters per bottle, our beautifully balanced Oregon Pinot Noir plants 35 square feet of bee habitat per bottle, and each case of our just-launched Cider for Sea Turtles provides sea turtle hospitals enough funding to feed one of their patients for a day. To date our fans have helped restore over 12 million oysters and 70 acres of native bee habitat. Up next are delicious beverages for coral reefs, wolves, and soil.

We give back 10% of our top line revenue to environmental restoration, about 10x the typical give back company. So every time you pick up Proud Pour, you can kick back, relax, and feel extra good about drinking these exceptional drinks. #CheerstoChange